Here is a 2-part tip for Realtors who are going on a pre-list appointment and for sellers who are receiving those Realtors. The goal is to offer the client (seller) the absolute best service available by the most highly professional, credible and qualified Realtor. This article has been summarized from the 2/10/2012 article from RealtyTimes.com named “Highly Effective Pre-listing Tools” written by Dirk Zeller
1. The Realtor Pledge and Survey:
“I am here to provide you the service that you desire. I will always put your interest first before anyone else. To provide you the best and most professional job, I would like to know your concerns, so we can jointly achieve the desired result. Please take a few minutes to complete the survey below on a scale of 1-5 with 1 being Not Concerned and 5 being Very Concerned.”
Selling your home concerns:
• Communication with Realtor
• Buyer Qualifications
• Multiple Listing Service
• Marketing of your Property
• Advertising
• Open House
• Selling Commission
• Possible Unforeseen Problems
• Systematic Process to the Sale
• Time of Possession
• Pride of Your Property
• Closing Costs
• Security of Your Home
• Salability
• Negotiating the Contract
• Repairs After the Inspection
2. The following is a series of questions the seller may ask the Realtors whom they are considering. These are questions that agents should be able to answer.
• Do you work as a full-time Realtor®?
• Do you have assistants that work for you?
• How many homes did you list last year that sold?
• How many homes did you list last year that failed to sell?
• How many of the listings you took did you actually sell yourself?
• How many transactions did you do last year?
• What was your average list price to sales price for you listings?
• What is the real estate board average list price to sales price?
• What are the average days your listing has been on the market?
• What are the real estate board average days on the market?
• Where do you advertise and how often?
• How do you communicate with sellers and how often?
• Why should I hire you?
Happy Clients, Happy Realtors!
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