Wednesday, April 25, 2012

How to Navigate the Minefield of Divorcing Clients

Studies show that divorces typically spike in the month of January when couples go their separate ways and start anew. That fresh start often means a change in real estate. Of course, working with a couple who is going through a divorce can happen to any real estate agent. So understanding some of the pressures of this emotional transition and some tips for how to handle a sale between couples getting a divorce can be helpful.

These tips come from a January 2012 article by Katherine Tarbox in Realtor Magazine.

 1. Get It in Writing: Communicate to both parties through e-mail as much as possible, so there’s always a written record. For verbal and face-to-face meetings, keep a log and write down everything exactly as you remember it. This is a highly emotional situation, and you may be called to prove what you said or did not say.

 2. Patience Is a Necessity: Realtors are used to assessing the situation, getting the home ready, and starting the process of selling in quick order. But in a divorce situation, getting approval on almost anything requires that you exercise extreme patience with two often-disagreeable people.

3. Be Prepared to Listen: Allow clients to talk for as long as they need to talk. Then, repeat what they said and add, “This is what I heard. Is that correct?” Quite often, when they hear their own words, the entire situation calms down, and you can then proceed.

4. Follow Up, and Then Follow Up Again: The more people know about what's happening, the calmer they remain. For highly charged divorce situations, multiply this feeling by 10. Keep the couple updated on everything that happens as it’s happening, right up to the point they tell you to slow down. Make that their decision.

5. Don’t Become Emotionally Involved: You cannot take their relationship problems on yourself. Make sure you focus solely on getting all the parties to the closing table. If you feel like you can’t resist getting personally involved, consider referring the work to another sales associate.

Monday, April 9, 2012

Tout your listing location!



This comes from Tara at Trulia…Typically buyers care about beds, baths, square feet, kitchens and location. But according to Tara at Trulia, there are some surprising hot buttons that inspire homeowners and drive home sales. Potential home buyers have fantasies. They imagine how their life will be different, better, even perfect if they buy a particular home. They imagine strolling a block to the summer Farmer’s Market or hanging out at their favorite bakery, coffee house or wine bar. Maybe even, they imagine nature walks along a stream, reading by the lake, or skiing from their back door. These local haunts and resources motivate buyers and provide a definite marketing outlet.

Trader Joes! On a recent Huffington Post article about the Trader Joe’s grocery chain, one visitor left a comment to the effect that they selected their home largely based on its proximity to a Trader Joe’s.

So Realtors, when you are marketing your listings, pay attention to proximity to favorite local haunts and flaunt them when and if you can! Here’s the whole article.

http://www.trulia.com/blog/taranelson/2010/09/8_things_you_didn_t_know_could_get_your_home_sold_and_why_buyers_should_think_twice_before_biting