This comes from Tara at Trulia…Typically buyers care about beds, baths, square feet, kitchens and location. But according to Tara at Trulia, there are some surprising hot buttons that inspire homeowners and drive home sales. Potential home buyers have fantasies. They imagine how their life will be different, better, even perfect if they buy a particular home. They imagine strolling a block to the summer Farmer’s Market or hanging out at their favorite bakery, coffee house or wine bar. Maybe even, they imagine nature walks along a stream, reading by the lake, or skiing from their back door. These local haunts and resources motivate buyers and provide a definite marketing outlet.
Trader Joes! On a recent Huffington Post article about the Trader Joe’s grocery chain, one visitor left a comment to the effect that they selected their home largely based on its proximity to a Trader Joe’s.
So Realtors, when you are marketing your listings, pay attention to proximity to favorite local haunts and flaunt them when and if you can! Here’s the whole article.
http://www.trulia.com/blog/taranelson/2010/09/8_things_you_didn_t_know_could_get_your_home_sold_and_why_buyers_should_think_twice_before_biting
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